Competitor analysis
Studying competing websites to find keyword gaps, content opportunities, and strategic advantages.
Content cluster
A group of interlinked articles around one topic, organized around a central pillar page.
Content pillar
A comprehensive, authoritative page on a broad topic that anchors a cluster of related content.
Content repurposing
Adapting existing content into different formats to reach wider audiences across channels.
Core Web Vitals
Google's metrics measuring page loading speed, interactivity, and visual stability.
Schema markup
Structured data code that helps search engines understand page content and show rich results.
Search intent
The underlying goal behind a user's search query — what they actually want to find.
SEO score
A composite rating of how well a page is optimized for search engines, based on multiple factors.
SERP features
Special result formats on search pages beyond standard blue links, like featured snippets and FAQs.
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