SEO glossary

50+ terms explained in plain English.

A B C E I K L M O S T

AI content generation

Using artificial intelligence to produce written content like articles, summaries, and social posts.

Backlinks

Links from external websites pointing to your site, acting as votes of confidence for rankings.

Competitor analysis

Studying competing websites to find keyword gaps, content opportunities, and strategic advantages.

Content cluster

A group of interlinked articles around one topic, organized around a central pillar page.

Content pillar

A comprehensive, authoritative page on a broad topic that anchors a cluster of related content.

Content repurposing

Adapting existing content into different formats to reach wider audiences across channels.

Core Web Vitals

Google's metrics measuring page loading speed, interactivity, and visual stability.

E-E-A-T

Experience, Expertise, Authoritativeness, and Trustworthiness — Google's content quality framework.

Editorial calendar

A schedule that plans what content to publish, when, and on which channels.

Internal linking

Links between pages on the same website that distribute authority and guide navigation.

Keyword density

The percentage of times a keyword appears relative to total word count on a page.

Keyword difficulty

A metric estimating how hard it is to rank on the first page for a given keyword.

Long-tail keywords

Specific, multi-word search phrases with lower volume but higher conversion potential.

Meta description

The short summary shown beneath a page title in search results, influencing click-through rate.

On-page SEO

Optimizations made directly on a web page to improve rankings and user experience.

Schema markup

Structured data code that helps search engines understand page content and show rich results.

Search intent

The underlying goal behind a user's search query — what they actually want to find.

SEO score

A composite rating of how well a page is optimized for search engines, based on multiple factors.

SERP features

Special result formats on search pages beyond standard blue links, like featured snippets and FAQs.

Topical authority

A site's credibility on a subject, built by publishing comprehensive, interlinked content.

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