Know what to write, before you write it
Strategy is where a blank content calendar becomes a ranked list. Real search demand, difficulty measured against your own domain, and the subjects your business can defend.
What's inside Strategy
Three views on the same corpus. You never leave the module to know what to do next.
Keywords
A corpus built from your site, not from a blank search bar.
- Volume, difficulty, competition and intent on every line
- Sorted by a single 0-100 opportunity score
- Four states: to write, to defend, used, off-topic
Themes
Keywords grouped into the subjects your business can actually own.
- Clusters instead of a flat list of thousands of rows
- A pillar and its satellites, ready to become a sequence
- Off-topic terms filtered out before they cost you an article
Competitors
Who ranks on your terms, and where the gap is.
- Track the domains that share your keyword space
- See the queries they own and you do not
- Difficulty weighted against your own domain
From a domain to a plan, in three steps
Analyse the site
Tonaily reads your pages, derives your positioning and your personas, then pulls the queries that belong to your business.
Score the corpus
Volume, ranking difficulty and relevance collapse into one number, sorted. Off-topic terms are set aside instead of eating your quota.
Turn it into content
A theme becomes a sequence: one pillar, its satellites, and a publishing rhythm. That is where Content takes over.