Gusto in AI answers
HR Software · August 2026 edition · gusto.com
Global rank
#4
of 42 brands
Visibility score
48.2
out of 100
Coverage
56%
50 of 90 answers
Named first
17
19% of answers
Across 30 brand-blind HR software buying questions asked to OpenAI, Gemini, Claude, Gusto was mentioned in 50 of 90 answers, and was the first brand named 17 times. Visibility is strongest on OpenAI (#3) and weakest on Claude (#8), a 5-place gap between engines.
Engine by engine
| Engine | Rank | Score | Answers | Share of voice |
|---|---|---|---|---|
| OpenAI gpt-5.4-mini | #3 | 52.9 | 19 / 30 | 8.8% |
| Gemini gemini-3-flash-preview | #3 | 63.2 | 21 / 30 | 11.4% |
| Claude claude-haiku-4-5 | #8 | 28.4 | 10 / 30 | 4.5% |
Best performing question
“What are the best HR software platforms for companies?”
On Gemini, Gusto was mentioned first in the answer.
Most visible brands in HR Software
See the full HR Software ranking
This page measures how often Gusto appears in AI-generated answers, across 30 buying questions collected in August 2026. It says nothing about market share, product quality or revenue, and is neither an endorsement nor a criticism of the product.
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