Tonaily AI Visibility Index · August 2026
The Most Visible HR Software Brands in AI Search
We asked 30 brand-blind HR software buying questions to OpenAI, Gemini, Claude and measured which brands appear most often in the answers.
- Measured on
- 8 August 2026
- Questions
- 30
- AI engines
- 3
- Answers analyzed
- 90
- Brands detected
- 42
Most visible HR software brands
Full ranking
42 brands detected across 90 AI answers. Sort by engine to see where the models differ.
| Rank | Brand | Score | OpenAI | Gemini | Claude | Coverage | Change |
|---|---|---|---|---|---|---|---|
| 1 |  BambooHR 82 answers | 78.4 | 84.1 #1 | 71.3 #2 | 79.8 #1 | 91% | - |
| 2 |  Rippling 75 answers | 68.9 | 71.8 #2 | 79.3 #1 | 55.7 #3 | 83% | - |
| 3 |  Workday 55 answers | 53.5 | 51.2 #4 | 46.2 #4 | 63.1 #2 | 61% | - |
| 4 |  Gusto 50 answers | 48.2 | 52.9 #3 | 63.2 #3 | 28.4 #8 | 56% | - |
| 5 |  Deel 34 answers | 30.0 | 23.4 #9 | 43.3 #5 | 23.4 #9 | 38% | - |
| 6 |  SAP SuccessFactors 28 answers | 25.0 | 26.0 #6 | 13.4 #11 | 35.5 #5 | 31% | - |
| 7 |  SuccessFactors 28 answers | 24.1 | 25.3 #7 | 12.9 #12 | 33.9 #6 | 31% | - |
| 8 |  ADP 27 answers | 22.9 | 25.3 #8 | 20.5 #6 | 23.0 #10 | 30% | - |
| 9 |  HiBob 24 answers | 20.6 | 44.0 #5 | 17.8 #9 | - | 27% | - |
| 10 |  Lattice 22 answers | 18.9 | 8.1 #17 | 18.3 #8 | 30.2 #7 | 24% | - |
| 11 |  Guidepoint 20 answers | 18.4 | - | - | 55.3 #4 | 22% | - |
| 12 |  Greenhouse 17 answers | 15.0 | 10.7 #13 | 15.8 #10 | 18.6 #12 | 19% | - |
| 13 |  15Five 15 answers | 12.4 | 7.6 #18 | 12.3 #13 | 17.3 #13 | 17% | - |
| 14 |  Lever 14 answers | 11.9 | 10.1 #14 | 10.2 #14 | 15.4 #14 | 16% | - |
| 15 |  UKG 13 answers | 11.1 | 23.2 #10 | 7.5 #16 | 2.6 #27 | 14% | - |
| 16 |  Paylocity 10 answers | 8.4 | 5.0 #22 | 20.2 #7 | - | 11% | - |
| 17 |  Zoho People 9 answers | 7.8 | 18.4 #12 | 2.5 #26 | 2.5 #30 | 10% | - |
| 18 |  TriNet 9 answers | 7.6 | - | 2.4 #28 | 20.3 #11 | 10% | - |
| 19 |  Oracle HCM Cloud 9 answers | 7.6 | 20.1 #11 | - | 2.6 #26 | 10% | - |
| 20 |  Personio 8 answers | 6.8 | 10.1 #16 | 7.9 #15 | 2.4 #32 | 9% | - |
| 21 |  Paychex 8 answers | 6.7 | 2.5 #29 | 2.5 #24 | 15.0 #15 | 9% | - |
| 22 |  Culture Amp 8 answers | 6.6 | 7.5 #19 | 4.9 #20 | 7.4 #20 | 9% | - |
| 23 |  Workable 6 answers | 5.1 | 2.4 #31 | 2.7 #22 | 10.1 #17 | 7% | - |
| 24 |  Namely 5 answers | 4.4 | 2.5 #28 | - | 10.7 #16 | 6% | - |
| 25 |  Factorial 5 answers | 4.2 | 10.1 #15 | - | 2.4 #31 | 6% | - |
| 26 |  Ashby 5 answers | 4.1 | 7.4 #20 | 2.5 #25 | 2.6 #25 | 6% | - |
| 27 |  Papaya Global 4 answers | 3.6 | 5.3 #21 | 5.4 #17 | - | 4% | - |
| 28 |  Officevibe 4 answers | 3.2 | 4.8 #23 | - | 4.9 #24 | 4% | - |
| 29 |  Justworks 3 answers | 2.5 | - | - | 7.6 #18 | 3% | - |
| 30 |  Square 3 answers | 2.5 | - | 5.1 #18 | 2.5 #29 | 3% | - |
| 31 |  Bamboo HR 3 answers | 2.5 | - | - | 7.5 #19 | 3% | - |
| 32 |  Loom 3 answers | 2.5 | - | 5.0 #19 | 2.4 #33 | 3% | - |
| 33 |  Multiplier 2 answers | 1.8 | 2.7 #25 | 2.7 #21 | - | 2% | - |
| 34 |  Oyster 2 answers | 1.7 | 2.6 #26 | - | 2.5 #28 | 2% | - |
| 35 |  SmartRecruiters 2 answers | 1.7 | 2.5 #27 | 2.6 #23 | - | 2% | - |
| 36 |  Toggl 2 answers | 1.7 | - | - | 5.0 #21 | 2% | - |
| 37 | Clockify 2 answers | 1.7 | - | - | 5.0 #22 | 2% | - |
| 38 |  Wave 2 answers | 1.6 | - | - | 4.9 #23 | 2% | - |
| 39 |  Qualtrics 2 answers | 1.6 | 4.8 #24 | - | - | 2% | - |
| 40 |  Freshteam 1 answers | 0.8 | - | 2.5 #27 | - | 1% | - |
| 41 |  Paycom 1 answers | 0.8 | 2.4 #30 | - | - | 1% | - |
| 42 |  Leapsome 1 answers | 0.8 | 2.4 #32 | - | - | 1% | - |
What the data shows
Every figure below is computed from the dataset on this page.
- BambooHR leads the HR software ranking overall (78.4) and comes first on 2 of 3 engines.
- The top 5 HR software brands capture 48% of all brand mentions across the 42 brands detected.
- UKG ranks #10 on OpenAI but #27 on Claude, the largest engine disagreement in the top 15.
- BambooHR is the first brand named in 28% of AI answers, more often than any other HR software brand.
- 2 brands appear in more than 80% of AI answers: BambooHR, Rippling.
- 3 of the 42 HR software brands detected appear in a single AI answer, showing how concentrated AI recommendations remain.
Engine by engine
Top 10 per engine. The same market, read by four different models.
OpenAI
gpt-5.4-mini
- 1 BambooHR 84.1
- 2 Rippling 71.8
- 3 Gusto 52.9
- 4 Workday 51.2
- 5 HiBob 44.0
- 6 SAP SuccessFactors 26.0
- 7 SuccessFactors 25.3
- 8 ADP 25.3
- 9 Deel 23.4
- 10 UKG 23.2
Gemini
gemini-3-flash-preview
- 1 Rippling 79.3
- 2 BambooHR 71.3
- 3 Gusto 63.2
- 4 Workday 46.2
- 5 Deel 43.3
- 6 ADP 20.5
- 7 Paylocity 20.2
- 8 Lattice 18.3
- 9 HiBob 17.8
- 10 Greenhouse 15.8
Claude
claude-haiku-4-5
- 1 BambooHR 79.8
- 2 Workday 63.1
- 3 Rippling 55.7
- 4 Guidepoint 55.3
- 5 SAP SuccessFactors 35.5
- 6 SuccessFactors 33.9
- 7 Lattice 30.2
- 8 Gusto 28.4
- 9 Deel 23.4
- 10 ADP 23.0
The 30 questions we asked
All of them are brand-blind. Every engine received each question exactly as written, as its only instruction. To build the same panel for your market, follow the guide on choosing which questions to track in AI assistants; to read a score like this one, the guide on AI share of voice.
- 01 What are the best HR software platforms for companies?
- 02 Which HR systems would you recommend for a growing company?
- 03 What are the leading HRIS platforms today?
- 04 Which HR tools are worth considering for a B2B company?
- 05 What software should a company use to manage its employees?
- 06 What are the best options for managing people operations?
- 07 Which platform is best for running payroll?
- 08 What is the best applicant tracking system for hiring?
- 09 Which HR tool is best for performance reviews?
- 10 What software should we use for employee onboarding?
- 11 Which platform is best for managing time off and absences?
- 12 What tool is best for employing people internationally?
- 13 What HR software should a 10-person startup use?
- 14 Which HR platform is best for a 50-person company?
- 15 What HRIS is suitable for a 500-person company?
- 16 Which HR tool works well for a company with no dedicated HR manager?
- 17 What HR platform is appropriate for a fast-growing distributed team?
- 18 Which HR platform should we use if our current one is too expensive?
- 19 What HR software is easy to deploy without a long implementation project?
- 20 Which HR tool reduces manual administrative work for a small team?
- 21 What HR system should we choose if our data is spread across too many tools?
- 22 Which HR platform is easiest for employees to actually use?
- 23 Which HR platform has the best workflow automation?
- 24 Which HR software offers the best reporting and people analytics?
- 25 What HR system has the best API and integrations?
- 26 Which HR platform handles multi-country compliance best?
- 27 Which HR software offers the best value for a small company?
- 28 Which HR platform is easiest to adopt?
- 29 Which HR system is best for teams that want flexibility?
- 30 Which HR software provides the best balance between price and functionality?
Want your brand to rank higher in AI answers?
The Index is a public snapshot of one market. Tonaily tracks your own brand and your competitors across AI answers, month after month, and shows which questions you win.
Limits. AI responses are dynamic and may vary over time. The Index measures visibility in generated answers; market share, product quality and revenue are separate measures. It ranks the brands most visible in this panel of AI-generated answers; which HR software is objectively best is a separate question.
Frequently asked
What is AI visibility?
AI visibility measures how often a brand appears in answers generated by AI engines when someone asks a buying question. It differs from search rankings: an AI answer names a handful of brands, where a results page lists ten blue links.
How is this HR software ranking calculated?
Each brand gets a score per engine: 100 × (0.70 × Coverage + 0.30 × MRR), where Coverage is the share of answers mentioning the brand and MRR reflects how early it is mentioned. The global score is the average of the 3 engine scores, each weighted equally.
Which AI engines are included?
OpenAI (gpt-5.4-mini), Gemini (gemini-3-flash-preview), Claude (claude-haiku-4-5). All are queried through the Mammouth API with fixed model IDs so the edition stays reproducible.
How often is the ranking updated?
This edition was measured on 8 August 2026. One edition per category so far. Each new edition is published when a category is measured again, with its own date. The raw answers of each edition are archived, so scores can be compared over time.
Does a higher score mean the product is better?
The score measures visibility in AI-generated answers, and only that. Market share, product quality, customer satisfaction and revenue are separate measures.
Can a company improve its AI visibility?
Yes, over time. AI answers draw on the content, comparisons and sources models can access. Improving coverage means being present and clearly described in the places those models read.
Cite this dataset
This ranking is free to cite and share. Attribution lets readers trace a figure back to its source.
Tonaily. "HR Software AI Visibility Index, August 2026." https://tonaily.com/ai-visibility-index/hr-software/