Tonaily AI Visibility Index · August 2026
The Most Visible CRM Brands in AI Search
We asked 30 brand-blind CRM buying questions to OpenAI, Gemini, Claude and measured which brands appear most often in the answers.
- Updated
- August 2026
- Questions
- 30
- AI engines
- 3
- Answers analyzed
- 90
- Brands detected
- 27
Most visible CRM brands
Full ranking
27 brands detected across 90 AI answers. Sort by engine to see where the models disagree.
| Rank | Brand | Score | OpenAI | Gemini | Claude | Coverage | Change |
|---|---|---|---|---|---|---|---|
| 1 |  HubSpot 90 answers | 92.8 | 95.2 #1 | 89.6 #1 | 93.8 #1 | 100% | . |
| 2 |  Pipedrive 85 answers | 76.9 | 76.7 #2 | 75.6 #3 | 78.3 #2 | 94% | . |
| 3 |  Salesforce 72 answers | 72.6 | 66.3 #4 | 84.0 #2 | 67.4 #3 | 80% | . |
| 4 |  Zoho CRM 68 answers | 59.4 | 66.4 #3 | 49.4 #4 | 62.3 #4 | 76% | . |
| 5 |  Microsoft Dynamics 365 31 answers | 27.4 | 34.3 #5 | 16.1 #7 | 31.9 #6 | 34% | . |
| 6 |  Freshsales 28 answers | 23.7 | 27.9 #6 | 5.0 #13 | 38.0 #5 | 31% | . |
| 7 |  Monday CRM 24 answers | 20.3 | 10.0 #8 | 28.2 #5 | 22.7 #7 | 27% | . |
| 8 |  Outlook 13 answers | 11.1 | 12.8 #7 | 20.5 #6 | . | 14% | . |
| 9 |  Oracle CX Sales 7 answers | 6.0 | 7.6 #9 | . | 10.5 #8 | 8% | . |
| 10 |  Airtable 6 answers | 5.1 | 5.1 #10 | 7.6 #10 | 2.5 #14 | 7% | . |
| 11 |  Attio 5 answers | 4.3 | 2.6 #14 | 10.4 #8 | . | 6% | . |
| 12 |  Notion 5 answers | 4.2 | 2.6 #15 | 7.6 #11 | 2.5 #13 | 6% | . |
| 13 |  Salesloft 4 answers | 3.4 | 2.5 #18 | 5.2 #12 | 2.6 #11 | 4% | . |
| 14 |  Less Annoying CRM 3 answers | 2.6 | . | 7.7 #9 | . | 3% | . |
| 15 |  Copper 3 answers | 2.5 | . | 2.5 #19 | 5.0 #9 | 3% | . |
| 16 |  Klaviyo 3 answers | 2.5 | 2.5 #19 | 2.5 #20 | 2.5 #15 | 3% | . |
| 17 |  Gong 2 answers | 1.7 | 2.5 #16 | 2.5 #17 | . | 2% | . |
| 18 |  Clari 2 answers | 1.7 | 5.0 #11 | . | . | 2% | . |
| 19 |  SugarCRM 2 answers | 1.7 | 2.4 #20 | . | 2.6 #12 | 2% | . |
| 20 |  Zendesk Sell 2 answers | 1.7 | 5.0 #12 | . | . | 2% | . |
| 21 |  SAP Sales Cloud 2 answers | 1.7 | 5.0 #13 | . | . | 2% | . |
| 22 |  Insightly 2 answers | 1.6 | . | . | 4.9 #10 | 2% | . |
| 23 |  Apollo.io 1 answers | 1.1 | . | 3.3 #14 | . | 1% | . |
| 24 |  Creatio 1 answers | 0.9 | . | 2.6 #15 | . | 1% | . |
| 25 |  Outreach 1 answers | 0.9 | . | 2.6 #16 | . | 1% | . |
| 26 |  Close 1 answers | 0.8 | . | 2.5 #18 | . | 1% | . |
| 27 |  ActiveCampaign 1 answers | 0.8 | 2.5 #17 | . | . | 1% | . |
What the data shows
Every figure below is computed from the dataset on this page.
- HubSpot leads the CRM ranking on all 3 AI engines, with a global visibility score of 92.8.
- The top 5 CRM brands capture 75% of all brand mentions across the 27 brands detected.
- Copper ranks #9 on Claude but #19 on Gemini, the largest engine disagreement in the top 15.
- HubSpot is the first brand named in 57% of AI answers, more often than any other CRM brand.
- 3 brands appear in more than 80% of AI answers: HubSpot, Pipedrive, Salesforce.
- 5 of the 27 CRM brands detected appear in a single AI answer, showing how concentrated AI recommendations remain.
Engine by engine
Top 10 per engine. The same market, read by four different models.
OpenAI
gpt-5.4-mini
- 1 HubSpot 95.2
- 2 Pipedrive 76.7
- 3 Zoho CRM 66.4
- 4 Salesforce 66.3
- 5 Microsoft Dynamics 365 34.3
- 6 Freshsales 27.9
- 7 Outlook 12.8
- 8 Monday CRM 10.0
- 9 Oracle CX Sales 7.6
- 10 Airtable 5.1
Gemini
gemini-3-flash-preview
- 1 HubSpot 89.6
- 2 Salesforce 84.0
- 3 Pipedrive 75.6
- 4 Zoho CRM 49.4
- 5 Monday CRM 28.2
- 6 Outlook 20.5
- 7 Microsoft Dynamics 365 16.1
- 8 Attio 10.4
- 9 Less Annoying CRM 7.7
- 10 Airtable 7.6
Claude
claude-haiku-4-5
- 1 HubSpot 93.8
- 2 Pipedrive 78.3
- 3 Salesforce 67.4
- 4 Zoho CRM 62.3
- 5 Freshsales 38.0
- 6 Microsoft Dynamics 365 31.9
- 7 Monday CRM 22.7
- 8 Oracle CX Sales 10.5
- 9 Copper 5.0
- 10 Insightly 4.9
The 30 questions we asked
None of them names a brand. Every engine received the question exactly as written, with no formatting instruction.
- 01 What are the best CRM platforms for businesses?
- 02 What are the best CRM tools for a growing company?
- 03 Which CRM software would you recommend for a sales team?
- 04 What are the leading CRM platforms today?
- 05 Which CRM products are worth considering for a B2B company?
- 06 What are the best options for managing customer relationships?
- 07 Which CRM is best for outbound sales teams?
- 08 What CRM works best for B2B SaaS?
- 09 Which CRM is best for account management?
- 10 What CRM should a startup use to structure its sales pipeline?
- 11 Which CRM works best for enterprise sales?
- 12 What CRM is good for a company running both inbound and outbound sales?
- 13 What CRM should a 10-person startup use?
- 14 What CRM is best for a 50-person B2B SaaS company?
- 15 What CRM is suitable for a 200-person company?
- 16 What CRM works well for a small sales team with limited technical resources?
- 17 Which CRM is appropriate for a fast-growing mid-market company?
- 18 What CRM should I choose if my current one is too complex for the team?
- 19 Which CRM is easy to deploy without a large RevOps team?
- 20 What CRM is good for companies that want less manual data entry?
- 21 Which CRM should I use if my current CRM is too expensive?
- 22 What CRM is easiest to customize without heavy development?
- 23 Which CRM has strong workflow automation?
- 24 Which CRM is best for custom data models?
- 25 What CRM has good API and integration capabilities?
- 26 Which CRM offers strong reporting and pipeline analytics?
- 27 Which CRM offers the best value for a small sales team?
- 28 Which CRM is easiest to adopt?
- 29 Which CRM is best for teams that want flexibility?
- 30 Which CRM provides a good balance between price and functionality?
Your brand isn't where you want it to be?
The Index is a public snapshot of one market. Tonaily tracks your own brand and your competitors across AI answers, month after month, and shows which questions you win.
Limits. AI responses are dynamic and may vary over time. The Index measures visibility in generated answers. It does not measure market share, product quality or revenue. This is not a ranking of the objectively best CRM, but of the brands most visible in this panel of AI-generated answers.
Frequently asked
What is AI visibility?
AI visibility measures how often a brand appears in answers generated by AI engines when someone asks a buying question. It is not the same as search rankings: an AI answer names a handful of brands rather than listing ten blue links.
How is this CRM ranking calculated?
Each brand gets a score per engine: 100 × (0.70 × Coverage + 0.30 × MRR), where Coverage is the share of answers mentioning the brand and MRR reflects how early it is mentioned. The global score is the average of the 3 engine scores, each weighted equally.
Which AI engines are included?
OpenAI (gpt-5.4-mini), Gemini (gemini-3-flash-preview), Claude (claude-haiku-4-5). All are queried through the Mammouth API with fixed model IDs so the edition stays reproducible.
How often is the ranking updated?
Monthly. Each refresh creates a new snapshot; previous editions are kept so scores can be compared over time.
Does a higher score mean the product is better?
No. The Index measures visibility in AI-generated answers. It does not measure market share, product quality, customer satisfaction or revenue.
Can a company improve its AI visibility?
Yes, but not instantly. AI answers draw on the content, comparisons and sources models can access. Improving coverage means being present and clearly described in the places those models read.
Cite this dataset
This ranking is free to cite and share. Attribution lets readers trace a figure back to its source.
Tonaily. "CRM Software AI Visibility Index, August 2026." https://tonaily.com/ai-visibility-index/crm/